METU Business Administration graduate. He worked at international advertising agencies, especially McCann and Wunderman in Istanbul.
She carried out the communication activities of many national and international brands such as Coca-Cola, Microsoft, Nokia, IKEA, Yeni Rakı.
She had started her career in traditional advertising and continued with digital advertising.
After returning to Izmir in 2014, she founded GençYaratıcı Communication Services Agency, which is the simulation agency project of Izmir University of Economics, together with Haluk Mesci.
She teaches courses and trainings in areas such as Marketing Communication, Brand Management, Digital Communication and Social Media at undergraduate and graduate level.
In addition to her academic studies, she has been working as a Communication Consultant at Izmir Foundation since 2016 and has played an active role in many domestic and international promotional activities of Izmir, especially Izmir'e Doyamazsın, City of Izmir, Visit Izmir. She completed her PhD in “Design Studies” with a thesis on Izmir's Urban Identity.
She is also the director of Izmir University of Economics Creative Economy Research and Application Center.